Customers no longer compare your service to your direct competition. Customers now compare you with every service supplier they have done business with.
If your customers have been “WOWED” by someone else, they wonder…no, they expect to receive the same type of experience from you.
STOP and ask yourself, “How do the experiences we provide our customers compare with those of Nordstrom, Southwest Airlines, Zappos, and Disney?”
Are you benchmarking against the very best? How do you stand up against organizations in or out of your industry?